For ISPs
The vendor checklist for hiring a D2D sales team.
Three questions decide whether a door-to-door vendor is safe to put in your gear: how its reps will behave at the door, whether it produces accounts worth having, and whether its own permits and insurance are in order. This page is for evaluating any vendor, Knoqly included, whether you call the category door-to-door fiber sales, telecom sales outsourcing, or a contracted field sales team.
New to the model? Start with what a door-to-door sales contractor does and costs.
Due diligence
The 25-item door-to-door sales vendor due diligence checklist.
Twenty-five things to ask any door-to-door sales vendor before you sign, Knoqly included; conduct first, production second, the vendor's own compliance third. Sources checked 2026-09-07. The RFP template turns them into exhibits; the permits article carries the responsibility matrix.
Conduct at the door
- 01
Approve every script and leave-behind in writing; keep the right to remove any rep the same day.
The rep at the door is wearing your logo. A misrepresentation complaint is settled by the approved script and the recorded order, or by nobody [field experience].
- 02
Attach a badge spec: name, photo, ISP, contractor, badge number, verification line.
Delaware's salesperson ID card carries business name, rep's legal name, business phone, address, and license number.
Source: 6 Del. C. 4405 - 03
Set knock hours per market; require that no-soliciting signs and registry addresses are logged as skips, not knocked.
Jersey City hands solicitors its no-knock list and fines violations up to $1,250.
Source: Jersey City - 04
Require recorded order confirmation: third-party verification or a timestamped read-back of price, term, and install date.
A recording is what proves the rep told the customer the truth. The FCC's carrier-change standard records the whole call and keeps it 2 years.
Source: 47 CFR 64.1120 - 05
Get the background-check standard in writing: searches, lookback, disqualifiers, FCRA steps.
The FTC requires a stand-alone written disclosure, written authorization, and a pre-adverse action notice with the report.
Source: FTC
Production and account quality
- 06
Ask for results with a denominator: homes passed, activations, and days, from a named market.
One 1,317-address market went from 2.43% to 19.74% take rate in 14 days, 228 subscribers [Knoqly deployment data]. A percentage with no denominator is not a result.
- 07
Ask which plan tiers the vendor's activations fall in, by count, for its last deployment.
Two crews can post the same activation count and deliver very different monthly revenue; the plan mix is where that shows [field experience].
- 08
Ask for headcount week by week through ramp, manager-to-rep ratio, and median tenure.
Sequifi cites industry estimates of 60% to 100% annual attrition in high-volume door-to-door organizations.
Source: Sequifi - 09
Ask for three ISP references cleared to discuss chargebacks and customer complaints.
Vomtel, a master agent: "pay details are shared with approved dealers"; since terms are not published, references are the third-party check on a bid [inference].
Source: Vomtel - 10
Ask what happens when a market saturates: redeploy, reduce, or exit, on what notice.
A crew that finishes a 1,317-address market in 14 days needs its next market decided before it gets there [Knoqly deployment data].
The vendor's own compliance
- 11
Require an insurance certificate naming you as additional insured before launch.
$1M per occurrence and $2M aggregate is the common general liability floor [industry figure, unverified].
- 12
Get a current permit register; name who applies, pays, and signs as principal.
Fairfax County, Virginia licenses each rep for $35, 9 am to 8 pm.
Source: Fairfax County - 13
Ask for rep classification, the written commission agreement, and a misclassification indemnity.
Department of Labor Fact Sheet 13 lists six economic reality factors; the 2024 rule behind it is in litigation and a replacement was proposed February 26, 2026.
Source: US Department of Labor, Fact Sheet 13 - 14
Ask whether the order tool delivers the cooling-off notice and captures acknowledgement.
The FTC Cooling-Off Rule covers home sales of $25 or more; counsel decides if yours triggers it.
Source: FTC - 15
Have counsel decide whether CPNI reaches your service; either way require CPNI training before access, a confidentiality agreement per rep, and auditable records.
The Sixth Circuit held broadband an information service on January 2, 2025; voice stays covered under 47 CFR 64.2003(o), and 47 CFR 64.2009(b) requires CPNI-use training and an express disciplinary process.
Source: 47 CFR 64.2009
Commercial terms
- 16
Ask for a per-activation price, whatever model the vendor proposes.
D2DHQ: "the commission unlocks on activation"; a fee at signature leaves every fallout with you.
Source: D2DHQ - 17
Get the chargeback window, trigger events, and clawback method in writing.
Sequifi ties the window to subscriber payback, not a fixed number: "if average subscriber payback is 90 days, a 90-day chargeback window protects commission ROI." The 60 to 180 days Sequifi reports across ISPs reflects a range of payback periods, not a standard every vendor's terms should match.
Source: Sequifi - 18
Convert any retainer, setup fee, or monthly minimum into a per-activation-equivalent cost before comparing bids.
Retainer and per-rep-day pricing charges for time in the field regardless of how many subscribers that time produces [field experience].
- 19
Define activation as account billing with the ONT online, distinct from install completion.
Sequifi describes install and activation as separate events, days to weeks apart.
Source: Sequifi - 20
Ask how fast the vendor pays its own reps.
A rep waiting on pay is a rep looking for another crew. In Everee's 2021 survey of 693 salespeople, 41% waited 30 days or more for a check.
Source: Everee
Records, chargebacks, and exit
- 21
Require a daily sales file you can check line by line against your own install report: the account number your system assigned, address, plan, sale date, install date, activation date, chargeback status.
A dashboard screenshot cannot be checked against anything; a file with your own account numbers can [field experience].
- 22
Require that every chargeback on an invoice names the sale it reverses.
D2DHQ: "the carrier reverses the commission and the operator must reclaim it from the rep." If the line does not say which sale, neither side can.
Source: D2DHQ - 23
Set the dispute clock: days to open exceptions, days to answer, one owner per side.
Every week an exception stays open, the order recording and knock-log entry that would settle it get harder to pull and to trust [field experience].
- 24
Ask what customer data sits on a rep's device, and for how long.
A carrier paid a $25 million civil penalty in 2015 after employees at call centers it used in Mexico, Colombia, and the Philippines accessed almost 280,000 customers' CPNI.
Source: FCC - 25
Write the exit: notice period, what returns, and subscriber non-solicitation through the chargeback window.
Without a return clause the knock log, every address and outcome, leaves with the vendor [field experience].
Questions ISPs ask
Vetting a contractor, answered.
By network type
The same questions, answered for your kind of build.
| Network type | What shapes the program | Ask the vendor | Guide |
|---|---|---|---|
| Rural and small ISPs | Homes per road mile set doors per rep-day; crews travel, lodge and cross county permit lines | How the crew travels and lodges, and the smallest market it will staff | Rural and small ISPs |
| Electric co-ops and municipal networks | Member trust, members before non-members, and public-entity procurement | How the conduct standard protects member trust, and whether the vendor fits your procurement rules | Co-ops and municipal networks |
| Fiber overbuilders | Switching customers from the incumbent, launch crews for new footprint, churn in competitive markets | How reps answer switching objections at the door, and the chargeback controls for early churn | Fiber overbuilders |
| BEAD-funded networks | Take-rate milestones in the pro forma and the semiannual service-taken report to the state broadband office | How the crew is timed to construction, and what the reporting looks like | BEAD-funded networks |
Fiber take rate calculator
Run the numbers for your market.
See what a higher per-subscriber rate changes: months to your terminal take rate, and the four years of revenue those months are worth. Bring your own cost per subscriber for the channels you run today.
Further reading
Who handles solicitation permits, CPNI, and badges when an ISP outsources door-to-door sales
Who is responsible for solicitation permits, CPNI compliance, badges, hours, and do-not-knock lists when a fiber ISP outsources door-to-door sales.
How to write an RFP for outsourced door-to-door fiber sales (template and scoring sheet)
RFP template and scoring sheet for hiring a door-to-door fiber sales vendor: scope, pricing, compliance exhibits, reporting fields and invoice checks.
Fiber sales commission, chargebacks, and reconciliation: how door-to-door dealers get paid
Commission triggers (signed, installed, activated), chargeback windows, residuals, and how an ISP reconciles installs with a door-to-door sales dealer.
Talk through your build with us.
20 minutes: conduct at the door, what a crew produces, permits and insurance, and commercial terms, applied to your specific market.