For ISPs

The vendor checklist for hiring a D2D sales team.

Three questions decide whether a door-to-door vendor is safe to put in your gear: how its reps will behave at the door, whether it produces accounts worth having, and whether its own permits and insurance are in order. This page is for evaluating any vendor, Knoqly included, whether you call the category door-to-door fiber sales, telecom sales outsourcing, or a contracted field sales team.

New to the model? Start with what a door-to-door sales contractor does and costs.

Due diligence

The 25-item door-to-door sales vendor due diligence checklist.

Twenty-five things to ask any door-to-door sales vendor before you sign, Knoqly included; conduct first, production second, the vendor's own compliance third. Sources checked 2026-09-07. The RFP template turns them into exhibits; the permits article carries the responsibility matrix.

Conduct at the door

  1. 01

    Approve every script and leave-behind in writing; keep the right to remove any rep the same day.

    The rep at the door is wearing your logo. A misrepresentation complaint is settled by the approved script and the recorded order, or by nobody [field experience].

  2. 02

    Attach a badge spec: name, photo, ISP, contractor, badge number, verification line.

    Delaware's salesperson ID card carries business name, rep's legal name, business phone, address, and license number.

    Source: 6 Del. C. 4405
  3. 03

    Set knock hours per market; require that no-soliciting signs and registry addresses are logged as skips, not knocked.

    Jersey City hands solicitors its no-knock list and fines violations up to $1,250.

    Source: Jersey City
  4. 04

    Require recorded order confirmation: third-party verification or a timestamped read-back of price, term, and install date.

    A recording is what proves the rep told the customer the truth. The FCC's carrier-change standard records the whole call and keeps it 2 years.

    Source: 47 CFR 64.1120
  5. 05

    Get the background-check standard in writing: searches, lookback, disqualifiers, FCRA steps.

    The FTC requires a stand-alone written disclosure, written authorization, and a pre-adverse action notice with the report.

    Source: FTC

Production and account quality

  1. 06

    Ask for results with a denominator: homes passed, activations, and days, from a named market.

    One 1,317-address market went from 2.43% to 19.74% take rate in 14 days, 228 subscribers [Knoqly deployment data]. A percentage with no denominator is not a result.

  2. 07

    Ask which plan tiers the vendor's activations fall in, by count, for its last deployment.

    Two crews can post the same activation count and deliver very different monthly revenue; the plan mix is where that shows [field experience].

  3. 08

    Ask for headcount week by week through ramp, manager-to-rep ratio, and median tenure.

    Sequifi cites industry estimates of 60% to 100% annual attrition in high-volume door-to-door organizations.

    Source: Sequifi
  4. 09

    Ask for three ISP references cleared to discuss chargebacks and customer complaints.

    Vomtel, a master agent: "pay details are shared with approved dealers"; since terms are not published, references are the third-party check on a bid [inference].

    Source: Vomtel
  5. 10

    Ask what happens when a market saturates: redeploy, reduce, or exit, on what notice.

    A crew that finishes a 1,317-address market in 14 days needs its next market decided before it gets there [Knoqly deployment data].

The vendor's own compliance

  1. 11

    Require an insurance certificate naming you as additional insured before launch.

    $1M per occurrence and $2M aggregate is the common general liability floor [industry figure, unverified].

  2. 12

    Get a current permit register; name who applies, pays, and signs as principal.

    Fairfax County, Virginia licenses each rep for $35, 9 am to 8 pm.

    Source: Fairfax County
  3. 13

    Ask for rep classification, the written commission agreement, and a misclassification indemnity.

    Department of Labor Fact Sheet 13 lists six economic reality factors; the 2024 rule behind it is in litigation and a replacement was proposed February 26, 2026.

    Source: US Department of Labor, Fact Sheet 13
  4. 14

    Ask whether the order tool delivers the cooling-off notice and captures acknowledgement.

    The FTC Cooling-Off Rule covers home sales of $25 or more; counsel decides if yours triggers it.

    Source: FTC
  5. 15

    Have counsel decide whether CPNI reaches your service; either way require CPNI training before access, a confidentiality agreement per rep, and auditable records.

    The Sixth Circuit held broadband an information service on January 2, 2025; voice stays covered under 47 CFR 64.2003(o), and 47 CFR 64.2009(b) requires CPNI-use training and an express disciplinary process.

    Source: 47 CFR 64.2009

Commercial terms

  1. 16

    Ask for a per-activation price, whatever model the vendor proposes.

    D2DHQ: "the commission unlocks on activation"; a fee at signature leaves every fallout with you.

    Source: D2DHQ
  2. 17

    Get the chargeback window, trigger events, and clawback method in writing.

    Sequifi ties the window to subscriber payback, not a fixed number: "if average subscriber payback is 90 days, a 90-day chargeback window protects commission ROI." The 60 to 180 days Sequifi reports across ISPs reflects a range of payback periods, not a standard every vendor's terms should match.

    Source: Sequifi
  3. 18

    Convert any retainer, setup fee, or monthly minimum into a per-activation-equivalent cost before comparing bids.

    Retainer and per-rep-day pricing charges for time in the field regardless of how many subscribers that time produces [field experience].

  4. 19

    Define activation as account billing with the ONT online, distinct from install completion.

    Sequifi describes install and activation as separate events, days to weeks apart.

    Source: Sequifi
  5. 20

    Ask how fast the vendor pays its own reps.

    A rep waiting on pay is a rep looking for another crew. In Everee's 2021 survey of 693 salespeople, 41% waited 30 days or more for a check.

    Source: Everee

Records, chargebacks, and exit

  1. 21

    Require a daily sales file you can check line by line against your own install report: the account number your system assigned, address, plan, sale date, install date, activation date, chargeback status.

    A dashboard screenshot cannot be checked against anything; a file with your own account numbers can [field experience].

  2. 22

    Require that every chargeback on an invoice names the sale it reverses.

    D2DHQ: "the carrier reverses the commission and the operator must reclaim it from the rep." If the line does not say which sale, neither side can.

    Source: D2DHQ
  3. 23

    Set the dispute clock: days to open exceptions, days to answer, one owner per side.

    Every week an exception stays open, the order recording and knock-log entry that would settle it get harder to pull and to trust [field experience].

  4. 24

    Ask what customer data sits on a rep's device, and for how long.

    A carrier paid a $25 million civil penalty in 2015 after employees at call centers it used in Mexico, Colombia, and the Philippines accessed almost 280,000 customers' CPNI.

    Source: FCC
  5. 25

    Write the exit: notice period, what returns, and subscriber non-solicitation through the chargeback window.

    Without a return clause the knock log, every address and outcome, leaves with the vendor [field experience].

Questions ISPs ask

Vetting a contractor, answered.

Work the 25-item checklist on this page, in this order: how reps will conduct themselves at the door in your gear (scripts, badges, knock hours, recorded orders, background checks), what the vendor has actually produced (results with a denominator, plan mix, references), the vendor's own permits and insurance, then commercial terms and records.
The contractor researches, applies, pays, and renews; the ISP is the principal on forms that ask and the name on the badge, so the exposure stays with the ISP.
Approve every script and leave-behind in writing, attach the badge spec as an exhibit, record every order, require no-soliciting signs and registry addresses to be skipped, and keep the right to remove any rep.
Require CPNI training before access, a confidentiality agreement per rep, and auditable records. The Sixth Circuit held broadband an information service on January 2, 2025, so voice service stays under Section 222 and counsel decides whether Section 222 reaches your broadband-only service.
Who carries the fixed cost and who carries the fallout. An in-house team is salary, benefits, management, vehicles, and turnover on your books from the first week, whether or not anyone activates; a contractor priced per activation moves that to a variable cost you only pay on an account that bills. The tradeoff runs the other way on control: an employee follows your policy directly, a contractor follows the contract you wrote, which is why items 1 through 5 of the checklist are conduct terms. Item 13 covers classification, and the fully loaded twelve-month comparison for a ten-rep team is in the in-house versus outsourced article.
Ask for a per-activation price whatever model the vendor proposes, then convert any retainer, setup fee, per-rep-day rate, or monthly minimum into a per-activation-equivalent before comparing bids, because those charge for time in the field regardless of what the time produced. Published rates are rare: pay terms are shared with approved dealers rather than posted, so references are the third-party check on a bid [inference]. Items 16 through 19 cover the terms that move the real number.
The gate is usually the solicitation permit, not the crew. Fairfax County, Virginia licenses each rep individually at $35 with hours of 9 am to 8 pm, and turnaround varies by jurisdiction, so ask for the permit register (item 12) and the week-by-week headcount plan through ramp (item 8) rather than a single launch date. Get the ramp curve in writing: a crew that arrives at full strength and a crew that reaches it in week six produce very different first quarters.
It can be, and the number that decides it is homes per road mile, not headcount. Doors per rep-day fall as density falls, so a per-activation price protects you where a per-rep-day price would not: you pay for accounts rather than for drive time. Ask how the vendor routes low-density turf and whether it runs travel crews, and price the market on its own doors-per-rep-day rather than on a figure from a dense one. The rural and small ISP article covers the routing math.

By network type

The same questions, answered for your kind of build.

Network typeWhat shapes the programAsk the vendorGuide
Rural and small ISPsHomes per road mile set doors per rep-day; crews travel, lodge and cross county permit linesHow the crew travels and lodges, and the smallest market it will staffRural and small ISPs
Electric co-ops and municipal networksMember trust, members before non-members, and public-entity procurementHow the conduct standard protects member trust, and whether the vendor fits your procurement rulesCo-ops and municipal networks
Fiber overbuildersSwitching customers from the incumbent, launch crews for new footprint, churn in competitive marketsHow reps answer switching objections at the door, and the chargeback controls for early churnFiber overbuilders
BEAD-funded networksTake-rate milestones in the pro forma and the semiannual service-taken report to the state broadband officeHow the crew is timed to construction, and what the reporting looks likeBEAD-funded networks

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