13+
Years in door-to-door sales
Knoqly (pronounced "knockly") was founded by Isaac Hoffman, who has knocked doors since 2012, sold fiber for 17 providers including Google Fiber's internal team in Charlotte, and ran door-to-door programs for more than 30 providers as chief operating officer of a direct sales agency. He is a Golden Door award winner for fiber sales and was a G25 rep at Google Fiber. Father of three, husband to one; he lives in Utah.
Isaac on LinkedInIsaac's track record and articles
Knoqly exists because of a pattern he saw from both sides of the door-to-door business: ISPs need doors knocked to hit subscriber targets, and almost every vendor in this category makes that decision harder than it should be. No engagement terms in writing. No way to know, before signing anything, who's actually going to be standing on a homeowner's porch representing your brand.
Those years covered every side of the business: selling fiber door-to-door in the field, managing sales vendors on behalf of providers, and running the sales teams themselves. They are roles where the entire job is protecting a relationship while still closing, and running field operations at the executive level showed exactly where that trust breaks down at scale, and what it takes to keep it from breaking.
Subscriber growth without asking an ISP to gamble their community reputation to get it.
Background
13+
Years in door-to-door sales
5+
Years in door-to-door fiber specifically
Executive-level
Field operations leadership experience
Golden Door
Award winner, fiber sales
G25
Google Fiber top-25 sales representative
17 / 30+
Providers sold for at the door / programs run as COO
Who is Knoqly
- What is Knoqly?
- Knoqly is a door-to-door sales company for residential fiber internet providers. It recruits, vets, trains, deploys, and manages the reps who sell an ISP's fiber service at the door.
- Who runs Knoqly?
- Knoqly is run by operators with years of experience on every side of door-to-door fiber sales: selling in the field, managing sales vendors on behalf of providers, and running sales teams.
- Who is Knoqly built for?
- Fiber ISPs with homes passed and not yet subscribed: regional overbuilders, telephone and electric cooperatives, municipal networks, and BEAD-funded builds, where pre-registration and reporting requirements are set with the ISP during onboarding.
- What has Knoqly done?
- One 1,317-address market went from 2.43% to 19.74% take rate in 14 days, 228 subscribers. Knoqly's founder, Isaac Hoffman, has run 83+ door-to-door deployments since 2012 and worked with 500+ door-to-door fiber reps.
- How does Knoqly charge?
- Per activated subscriber, agreed in writing per market, with chargeback terms for early cancellations. No setup fee and no monthly minimum.
- Where is Knoqly?
- Knoqly is a US company and deploys crews to the ISP's market. Contact partners@knoqly.com.
- Who founded Knoqly?
- Isaac Hoffman, who has knocked doors since 2012, sold fiber for 17 providers, and ran door-to-door programs for more than 30 providers as COO of a direct sales agency.
- How does Knoqly protect an ISP's community reputation?
- A written conduct standard agreed with the ISP during onboarding, reps trained on it before the first door, background checks where the client requires them, and field management by operators who have knocked.
- How quickly can Knoqly scale a deployment?
- Crews are staffed from the 500+ door-to-door fiber reps Isaac Hoffman has worked with since 2012 and sized per market with the ISP.
- What does a door-to-door fiber sales deployment return?
- Cost tracks activations: no setup fee, no monthly minimum, one rate per activated subscriber. What a market returns depends on the build, and the take rate calculator shows the model against one real 1,317-address deployment.
- Who manages the field reps day to day?
- Knoqly's field leads run daily activity, conduct, and reporting. The ISP gets subscribers without managing an outside sales force.