Author
Isaac Hoffman
Founder of Knoqly. Isaac has sold door to door since 2012 and fiber for the last five years, first on Google Fiber's internal team in Charlotte, then as chief operating officer of a large fiber door-to-door dealer, where he ran recruiting, quality assurance, training, payroll and client success for programs with more than 30 providers. Knoqly's resources draw on that field experience.
Track record
- Since 2012
- Selling door to door, the last five years in fiber
- Google Fiber
- Internal Senior Sales Representative in Charlotte; a G25 top-25 rep
- Golden Door
- Award winner for fiber sales
- 17 providers
- Sold fiber at the door for 17 internet providers
- 30+ programs
- Ran door-to-door programs for more than 30 providers as COO of a direct sales agency: recruiting, quality assurance, training, payroll and client success
- Now
- Founder of Knoqly, a door-to-door sales company for fiber ISPs
Articles by Isaac
Guides for fiber ISPs and the reps who sell for them.
- The complete guide to fiber door-to-door sales jobs14 min read
- The fiber ISP's guide to door-to-door sales: how to grow take rate and subscribers16 min read
- How fiber door-to-door sales reps actually get paid9 min read
- The best door-to-door sales companies for fiber ISPs, and how to choose one10 min read
- Fiber vs pest control vs solar door-to-door sales: which pays better and which is easier?10 min read
- What is door-to-door (D2D) sales?6 min read
- BEAD subscriber take rate milestones: turning letter of credit reductions into a subscriber plan7 min read
- Why fiber ISPs use door-to-door sales7 min read
- How to write an RFP for outsourced door-to-door fiber sales (template and scoring sheet)8 min read
- From pre-registration to activation: a 90-day fiber launch sales plan7 min read
- Fiber subscriber acquisition cost by channel: door to door, digital, direct mail, events7 min read
- What is a good fiber broadband take rate? Benchmarks by year since launch7 min read
- In-house vs outsourced door-to-door sales for fiber ISPs: the fully loaded math7 min read
- Who handles solicitation permits, CPNI, and badges when an ISP outsources door-to-door sales8 min read
- Fiber sales commission, chargebacks, and reconciliation: how door-to-door dealers get paid7 min read
- Door-to-door fiber sales for electric cooperatives and municipal networks6 min read
- Door-to-door sales for fiber overbuilders: how to win customers from the incumbent7 min read
- Door-to-door subscriber acquisition for BEAD-funded fiber networks7 min read
- Door-to-door subscriber acquisition for rural and small fiber ISPs7 min read