Knoqly

Door-to-door sales for fiber ISPs

An outsourced door-to-door sales team for your fiber build, explained.

What an outsourced sales team does at the door, what outsourced direct sales is worth to a new build, how it compares with hiring your own reps, and what to check before you sign with any vendor, Knoqly included.

228
New subscribers in 14 days, one 1,317-address market
500+
Door-to-door fiber reps our founder has worked with since 2012
83+
Deployments led by our team
Book a discovery callRun the numbers

What you are buying

An outsourced sales team that represents you well, with subscribers you can count.

The rep on the porch is wearing your logo. Knoqly recruits from a network of 500+ experienced door-to-door contractors, runs background checks to the standard you set during onboarding, and trains every rep to a written conduct standard before the first knock: truthful about the offer and the install, no pressure on a homeowner who says no, presentable, respectful of no-soliciting signs and local ordinances, and never an argument at the door. A rep who breaks that standard is removed from your market.

The job is activated subscribers. The record on the right is one market: 228 new subscribers on 1,317 addresses in 14 days. Our team has led 83+ deployments over our careers. Each crew is sized to your territory and your install capacity, and you get a weekly call throughout: what happened, what's coming, and anything we need from each other.

As an outsourced door-to-door sales partner for ISPs, Knoqly checks each market's solicitation rules, handles customer data under CPNI rules (47 CFR 64 Subpart U), and carries recruiting, onboarding, scheduling, field management, and rep pay, so none of it lands on your staff.

The whole thing runs as a five-stage engagement: recruit, vetting, train, deploy, check-ins. The engagement model, in plain language walks through each stage.

One market, 14 days

2.43% → 19.74%

228 new subscribers on a 1,317-address fiber market, penetration before and after a door-to-door deployment.

Read the case study

In-house or contracted

Building your own crew versus hiring an outsourced sales team.

Running a door-to-door program is a full-time operating discipline. The question is whether it should be one of yours.

In-house crewContracted crew
Recruiting and turnoverYour HR team, continuousThe contractor's, priced into the per-subscriber fee
Training on the offerBuilt from scratchOnboarding program run with your stakeholders
Field managementA manager per crew, on payrollIncluded; weekly check-ins with you
Cost structureSalaries, commissions, vehicles, permitsOne fee per activated subscriber
Ramp-down after a build fillsLayoffs or idle staffCrew moves to the next market
Compliance exposureYours to build and auditShared: contractor operates it, you set the standard

A 10-rep in-house team costs $567,200 to $988,900 a year in salaries, payroll taxes, benefits, managers, vehicles, recruiting and training before the first commission. The full cost table and breakeven.

Talk through your build

What it costs

What outsourced direct sales costs, and what the fee buys.

Pricing is per activated subscriber, as it is with any fiber D2D sales vendor, agreed in writing for each market. Customers who cancel inside an agreed window are charged back against the fee, so you pay for revenue-generating customers only. No setup fee, no monthly minimum. The invoice lists only accounts that activated, and you can check it line by line against your own install report.

A door-to-door subscriber costs more than one from digital or mailers. In our field experience, those channels land between $150 and $300 per subscriber; a door-to-door rate is higher. The difference buys time. A fiber door-to-door sales crew reaches the take rate a build is going to settle at in months rather than years, and every month earlier is a month of subscriber revenue you would not otherwise have.

The take rate calculator puts both on one chart: penetration, cumulative revenue, and cumulative acquisition spend over four years, with your own market size, monthly price, and channel costs.

The rate is quoted per market and plan tier. Pricing models and contract terms.

How reps are employed

W-2 employee or 1099 contractor: what the question covers.

Door-to-door companies run one of two models. Sales Focus Inc states that every field rep is a W-2 employee. KnockFiber places reps as 1099 independent contractors, commission only, paid every two weeks on completed fiber installs. Two federal tests set the floor; California, Massachusetts, and New Jersey apply an ABC test that presumes employee status.

The IRS weighs 3 categories: behavioral control, financial control, and the type of relationship; “no one factor stands alone in making this determination.” A business that classifies an employee as a contractor with no reasonable basis “may be held liable for employment taxes for that worker.” Department of Labor Fact Sheet 13 applies 6 economic reality factors under the FLSA, among them the nature and degree of control, and states that no single factor determines status.

Ask because your contract can touch the tests: an ISP that writes rep hours, scripts, and territories into a vendor agreement is describing the control the IRS's first category weighs. Put the classification question on the same list as the background-check standard, insurance certificate, and permit process.

Knoqly's reps are 1099 sales contractors. Knoqly carries recruiting, onboarding, scheduling, field management, and rep pay, and the vetting standard is set with you during onboarding.

From signature to steady state

Six steps from agreement to a working crew.

How long each step takes depends on the vetting standard you set and the territory; ask for dates on the call.

  1. 1Agreement in writing
  2. 2Recruit
  3. 3Vetting
  4. 4Train
  5. 5Deploy
  6. 6Check-ins

The engagement model, in plain language walks through what each stage actually covers.

Book a discovery call

Before you sign with anyone

Five things to check, Knoqly included.

How they pay their own reps

67% of sales reps say they would stay longer at a company that paid commissions within 24 hours; 41% report waiting 30 or more days. A vendor's pay discipline toward its reps predicts how steady your field coverage will be.

Source: Everee

Whether the invoice checks against your records

Ask for the vendor's per-sale file and how a disputed line gets resolved. A vendor's invoice should list only accounts that activated, in a form you can check line by line against your own install report. Address-format mismatches are the most common reason a sale goes unmatched.

Source: iQmetrix

Permits, badges, and background checks

Municipal solicitation rules typically need a company-level permit plus per-rep badges, and requirements vary by city. Ask any vendor for the background-check standard, the insurance certificate, and the permit process in writing.

CPNI handling in the field

47 CFR 64 Subpart U makes the carrier responsible for how its contractors handle customer data as well as how the carrier does. The vendor's data handling is your compliance exposure, so ask how orders are captured at the door and where customer data lives.

Commission triggers and chargebacks

Commission should trigger at activation. A fee at signature leaves every fallout with you. D2DHQ describes the deal originating in the field, the install confirming billable, and the commission unlocking on activation, with a clawback window after: four separate events, sometimes separated by months; the vendor's model has to match yours.

Source: D2DHQ

The longer version, with the commission mechanics spelled out, is on the For ISPs page.

What a search returns

Twelve companies a fiber ISP finds, in their own words.

Six disclosures pulled from each company's own site: does it say, or stay silent.

CompanySpecific scale number statedDirect contact named (phone or person)Specific ISP client namedPricing structure namedEmployment model stated (1099/W-2)Vetting standard stated
Knoqly
KnockFiber
DSI Systems
Fiber Sales Team
Chipr
Sales Focus Inc
Lynxx
Perfect Vision
RS&I
Rivvia
Beyond Pro
Rasmussen Operations

Knoqly states five of these six terms. Chipr and Sales Focus Inc state four; KnockFiber, DSI Systems, and RS&I state three. Every other company here states at least one.

CompanyWhat it offersPricing model as statedFiber-specificFootprint as statedSource
KnoqlyRecruits, vets, trains, deploys, and manages a door-to-door crew for your fiber buildPer activated subscriber; chargebacks on early cancellations; no setup fee, no monthly minimumYes; residential fiber ISPsUnited States; recruits from the 500+ door-to-door reps its founder has worked with since 2012how-it-works
KnockFiberPlaces door-to-door reps with fiber sales teams; 1099, “commission only, paid every two weeks on completed fiber installs”Not stated for ISPs or sales teamsYes“250+ metros in 25 states”knockfiber.com
DSI SystemsFiber dealer program: training, support, SARA Plus platform; dealers sell “at the door”Dealer commissions “up to $1,500 for each customer” when selling “additional internet, wireless, or home security services”Yes; names AT&T, Kinetic, Ziply Fiber, Ripple Fiber, and others“Access to Nationwide Fiber Providers”dsisystemsinc.com
Fiber Sales Team“Door-to-door marketing” for “ISP partners”Not stated; reps are paid by commissionYes; fiber internet providers“Multiple markets across the country”fibersalesteam.com
Chipr“A telecom sales and distribution platform”; door-to-door, MDU, and B2B channels; “W2 employment” for repsNot statedNot stated; “broadband & connectivity”; Quantum Fiber among the carriers named“22 States we Operate in”; “40k Homes canvassed monthly”chipr.com; for carriers
Sales Focus Inc“Recruits, trains, manages, and reports on a dedicated field sales team”; W-2 reps; a team in the field within 45 days“A fixed rate”; no figure statedTelecommunications is one of the industries listed; residential fiber named“United States-based Sales Professionals”; “across dozens of states since 1998”salesfocusinc.com; telecom page
LynxxRecruits reps for door-to-door fiber sales, styled as the “Internet Consultant” role; blitz travel schedule with flights, housing, and transportation coveredNot stated for ISPs; publishes only rep earnings (“average rep in 2023 made $65,450”)Yes; “dynamic partnerships with different fiber providers nationwide”“Some of the greatest fiber providers across the United States”; also recruits for solarlynxxsales.com
Perfect VisionInfrastructure distributor and “Authorized Retailer Program”; independent dealers sell fiber and satellite/cable services, plus a fiber-optic installation tools catalogNot statedYes, among several verticals; named partners include Frontier and KineticDescribes itself as “a global leader”perfect-vision.com
RS&IMaster sales agent and distributor; independent dealers sell AT&T, Brightspeed, Frontier, Quantum Fiber, and other carriers through RS&I's programs, not a company-branded field crewNot stated; general marketing language only (“high commissions,” “fast payouts”)Yes; runs a dedicated “Fiber Internet Headquarters” dealer verticalMore than 2,500 independent dealers nationwidersiinc.com
RivviaRecruits and manages independent reps to sell fiber internet door-to-door; provides inbound leads and a proprietary field appNot stated; publishes a “Total $ Paid to Reps” figure, no rate or percentageYes; “Leading Fiber Provider” partnerships named only in the plural“22 markets across the country,” opens new markets quarterlyrivvia.com
Beyond ProRecruits, vets, and trains reps under “tailored sales solutions” and “custom recruitment plans” for ISP and telecom clients; calls its field “direct marketing campaigns”Not statedNot named on-site; client roster includes AT&T, Frontier, GoNetSpeed, Nextlink, T-Fiber, and TDS“More than 22 industry leaders” as clients; no stated market countbeyondpro.net
Rasmussen OperationsRuns recruiting “blitzes” branded “Blitz Intake”; provides leads, AI sales tools, and Griffin Hill-methodology trainingNot stated for ISPs; publishes only rep earnings (“Top Reps $8K-$20K+ per blitz”)Yes; “Sell Fiber. Get Paid Fast.”Names one carrier partner, Brightspeed (“Brightspeed's Highest Volume Channel Partner”), despite “nationwide” languagerasmussenoperations.com

Every cell comes from the linked page on the company's own site (original 5 checked 2026-09-07, 6 more checked 2026-09-08); Knoqly's row uses the same fields. Corrections go to partners@knoqly.com.

Questions ISPs ask

Straight answers.

It recruits, vets, trains, deploys, and manages a crew of sales reps who knock the homes your fiber passes, explain the offer, and sign up subscribers. You get activated customers; the contractor carries recruiting, payroll, scheduling, and day-to-day management.
Brand protection at the door starts before the first knock, because the rep on the porch is wearing your logo. Every rep passes a background check to the standard you set, carries a badge where the city requires one, and is trained to a written conduct standard: truthful about the offer and the install, no pressure on a homeowner who says no, presentable, respectful of no-soliciting signs and local ordinances, and never an argument at the door. A rep who breaks that standard is removed from your market. Reps are paid only on installed subscribers, so a sale that cancels earns them nothing, and a rep whose soft selling causes more than 25% of their sales to cancel is removed. The first team into any market is reps with significant fiber experience.
Once the paperwork is signed and the territory is agreed, a crew is usually knocking within two to four weeks, starting with a two-week blitz by experienced reps in your priority area. In one 1,317-address market, penetration went from 2.43% to 19.74% in 14 days: 228 new subscribers. Pace depends on crew size, the offer, and the territory; the calculator shows the trade-off between a blitz crew and a smaller crew working a market over months.
Knoqly looks up each market's solicitation rules before the crew knocks and agrees with you who files where a permit is required. It runs background checks to a standard set with you during onboarding and handles customer data under the CPNI rules (47 CFR 64 Subpart U), which make the carrier responsible for how contractors handle it in the field. The data-handling standard is set with you during onboarding.
That usually looks like reps bailing on a blitz the day before, or a strong blitz followed by a month of silence. Three things prevent it. Communication: a weekly call and fast responses, so if something outside our control happens, you hear it from us first. Commitment: we only promise the coverage we know we can staff. And reps who come back: paying reps quickly and accurately means the same experienced reps return market after market.
Per subscriber, door-to-door usually costs more. In our experience, mail, digital, and events run about $100 to $300 per fiber subscriber, move penetration more slowly in a newly lit area, and mostly reach people already planning to switch. Door-to-door brings a build's revenue forward by months or years. The take rate calculator puts both on one chart with your own numbers.
Then sales outrun installs and turn into cancellations, so we plan around it. Before setting a start date we ask where your tech capacity maxes out and build the plan back from there, with a 30-day and three-month forecast so field ops can staff for it. We plan around the seasons too: once the ground freezes, installs slow down and cancellations go up.
Of the twelve companies on this page, eight run or recruit door-to-door crews that sell fiber for ISPs (Knoqly, Sales Focus Inc, Chipr, Fiber Sales Team, Lynxx, Rivvia, Beyond Pro, Rasmussen Operations); DSI Systems, Perfect Vision, and RS&I run dealer or master-agent programs selling through independent dealers rather than a company-branded crew; KnockFiber places reps with fiber sales teams. Each is described with what it states on its own site as of 2026-09-08.
Five checks, each in writing before signature: the background-check and conduct standard for field reps; who holds the municipal solicitation permits and per-rep badges; how customer data is handled under CPNI (47 CFR 64 Subpart U); when the fee triggers (activation, not signature) and the chargeback window; and whether the invoice lists activated accounts in a format you can match line by line to your own install report. Knoqly answers all five on this page and in the agreement.
Fixed field payroll, recruiting timelines, and co-employment questions come off your books. Recruiting, turnover, training on the offer, field management, vehicles, solicitation rule checks, and rep pay move to the contractor and are priced into one fee per activated subscriber. When a build fills, the crew moves to the next market instead of sitting idle. Building an in-house crew means months of hiring and training before the first knock; ask Knoqly for start dates on the call. The table above lists the trade-offs row by row.
Digital ads and mailers build take rate over years; a door-to-door deployment compresses it into weeks. In one 1,317-address market, penetration went from 2.43% to 19.74% in 14 days, 228 activated accounts, and every month earlier is a month of subscriber revenue you would not otherwise have. The take rate calculator puts both channels on one chart with your own market size, price, and channel costs.

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