Knoqly

How it works

The fiber sales engagement model, in plain language.

Five stages, a written agreement, and a single point of contact. This is how door-to-door fiber sales works when an outsourced fiber sales team sells your plans at the door.

You pay per activated subscriber, at a rate agreed in writing for each market, with a chargeback for customers who cancel early. No setup fee and no monthly minimum. How billing works

Billing

How billing works.

This is pay-per-activation D2D sales: the rate per activated subscriber is agreed in writing per market. Customers who cancel shortly after activation are charged back, so you pay for customers who stay.

In a pay-per-subscriber fiber sales model the invoice lists only accounts that activated, so you can check it line by line against your own install report.

Comparing vendors? See the 25-item due-diligence checklist, or see how Knoqly compares to other D2D contractors.

On every agreement

  • Rate agreed in writing per market
  • Chargeback terms for early cancellations
  • No setup fee, no monthly minimum
  • Invoice checkable against your install report

Outsourced fiber sales

What an outsourced fiber sales team changes for an ISP.

Acquisition spend is tied to activated subscribers instead of impressions or mail drops, so every dollar on the invoice has a customer behind it. Recruiting, training, field management, and rep pay come off your payroll, and your team stays on installs and network performance.

Penetration moves in weeks instead of years. In one 1,317-address market, a crew took penetration from 2.43% to 19.74% in 14 days. The calculator below runs the same comparison on your own numbers.

Fiber take rate calculator

See what this billing model looks like on your numbers.

Penetration, revenue, and acquisition spend over four years, door to door against your other channels, with your own market size and price.

Open the calculator

Questions ISPs ask

How the engagement works, answered.

You agree a rate per activated subscriber for the market, in writing. Reps sell your plans at the door; the fee is owed only once the install is complete and the account is active. The invoice lists those accounts and nothing else, so you can check it line by line against your own install report.
Yes. A subscriber who cancels inside the window agreed in the contract is charged back against the fee. The window and the trigger go into each client's agreement, so both sides reconcile to the same rule.
No. There is no setup fee and no monthly minimum. Every dollar on the invoice is tied to a subscriber who activated.
The five stages on this page: recruiting from the 500+ door-to-door fiber reps our founder has worked with since 2012, vetting to the standard you set, training on your offers and service areas, deploying a crew sized to the territory, and weekly check-ins with one point of contact during onboarding and initial deployment. Rep pay, scheduling, solicitation rule checks, and field management sit with Knoqly.
Reps work the addresses your fiber passes, explain the offer at the door, and sign the customer up on the spot. Every rep wears your badge, follows a written conduct standard, and respects no-soliciting signs and local ordinances. A rep who breaks the standard is removed from your market.
An in-house crew puts recruiting, turnover, training, a field manager, vehicles, and permits on your payroll, and leaves you with idle staff when a build fills. A contracted crew prices all of that into the per-subscriber fee and moves to the next market when the build is done. The row-by-row comparison is on the door-to-door sales for ISPs page.

Further reading

See a rate for your market.

Book a discovery call

20 minutes with the founder

Book a call